Videos

My five-year plan to develop an online store involves, of course, marketing. Now that I'm in the third year of the project, it's time to really put some effort into advertising. After much thought, I've come to the conclusion that a good strategy is to advertise with videos, and that those videos should create a feeling and vibe rather than simply display a bunch of products.

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The videos included here are some of my efforts in this area. Notable is the first video, "Something Happened Last Night at the LRT." I used a 90 second edit of that video for a paid boost on a Facebook post for two weeks (cost, $34) and saw my traffic at the store rise 1000%. That's not an exaggeration or hyperbole, the response far exceed my expectations. Now that I have some evidence that I'm on the right track, I just have to further hone my skills so that I can reliably produce good content.